Selected Work 04 Projects

Case Studies

In-depth, research-led projects where strategy, UX, and measurable business outcomes met. Pick one to see the full story.

SportRX redesigned product detail page 01
CASE STUDY · LENS CONFIGURATOR (PRODUCT WIZARD)

SportRX

Rebuilding a sport-specific prescription lens product page and wizard to restore confidence, clarify pricing, and drive conversion.

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Snake River Farms product page with urgency messaging 02
Case Study · CRO

Snake River Farms

Conversion-rate optimization for a premium wagyu brand on Shopify, earning trust and lifting revenue one disciplined experiment at a time.

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Rockler product page with pickup or delivery selection 03
Case Study · BOPIS

Rockler Woodworking

Designing Buy Online, Pickup In Store across 45 locations. It is one of the most complex but user requested features on the site, and it launched successfully and on time

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Minerva Beauty Supply brand color palette 04
Case Study · Re-Platform

Minerva Beauty Supply

A ground-up replatform from Magento to BigCommerce. The task was rebuilding a fragmented store on one consistent design system in a way that would life revenue.

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